Overwhelmingly new data and new studies are showing that Hispanic consumers outspend the general market, and they are young! Current evidence shows that as of 2019, those ranging in age from 6 to 34 represent 25% of all U.S. consumers. This consumer segment is...
On Thanksgiving Day Hispanic homes all over the U.S. will be filled with the smell of roasting turkey. Many Latinos will observe this very American holiday but will add their colorful flavor, spice, and flair reflecting their own unique heritage.
Several weeks ago, to our surprise and excitement, DirecToHispanic was notified that we were selected as a finalist for the Online Advertising Creativity category, Facebook Video subcategory. The minute we were selected my team and I felt like winners! On Monday...
I’m mesmerized by how quickly society has evolved and what is considered “normal.” I’m sliding in to my fifties soon and find myself in awe at the continuous evolvement on every front; technology, auto, home, and education to only name a few. Such an exciting to be...
Hint: The answer is in the population trends! Marketing trends continuously evolve and every brand struggles with how to create the right strategy to target all the potential consumer segments and determine what would be the most effective for their brand. Many...
DTH is a Retail Marketing Agency that bridges the gap between brands and familias.
We collect and analyze everything to obtain measurable results.
We’ve reached millions of U.S. Hispanics over the last 15 years.
Have a specific project in mind? A challenge that needs to be addressed? Have questions about Hispanic Retail Marketing?
Let’s discuss your challenges and working together to address your brand’s needs. We are here to guide you.