Festival of Media North America Finalist

Festival of Media North America Finalist

In October 2019 we were ecstatic to receive notification that DirecToHispanic was shortlisted as a finalist in the Branded Content Led by Digital Channels category.  On December 5, 2019, we attended the Festival of Media awards ceremony in New York City held at...
U.S. Hispanic Consumers = Brand Growth

U.S. Hispanic Consumers = Brand Growth

Overwhelmingly new data and new studies are showing that Hispanic consumers outspend the general market, and they are young!  Current evidence shows that as of 2019, those ranging in age from 6 to 34 represent 25% of all U.S. consumers.  This consumer segment is...
DTH finalist at the 2019 OMMA Awards

DTH finalist at the 2019 OMMA Awards

Several weeks ago, to our surprise and excitement, DirecToHispanic was notified that we were selected as a finalist for the Online Advertising Creativity category, Facebook Video subcategory. The minute we were selected my team and I felt like winners! On Monday...
The Evolution of the Retail “Normal”

The Evolution of the Retail “Normal”

I’m mesmerized by how quickly society has evolved and what is considered “normal.”  I’m sliding in to my fifties soon and find myself in awe at the continuous evolvement on every front; technology, auto, home, and education to only name a few.  Such an exciting to be...

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