I joined DTH team in 2005 as an Account Planner & Market Research Specialist from Mexico City. Since then, my journey with this agency has been no less than extraordinary. I’ve had the opportunity to collaborate with great Mexican brands trying to tap into the U.S. Hispanic Market, acknowledging the nuances and differences of the Hispanic segments in the U.S. while helping them to maintain a good level of authenticity. I am a bookworm, music lover, gastronomic addict, art chaser, a runner and an Internet butterfly. My love and curiosity for all things Internet drove me to evolve from Account Planner to Digital Marketing Director. Now, along with my wonderful colleagues I create fun, culturally relevant digital strategies for our clients, that go hand in hand with their offline tactics, finding and capitalizing the digital trends that best suit them, and helping them find their “most relevant” spot within the digital landscape. Esa es mi pasión.