Mazola has been a staple in Hispanic kitchens for generations, but in a crowded cooking oil aisle, familiarity alone doesn’t drive purchase. With soccer season building toward a summer of matches, the brand saw an opportunity to connect with Hispanic families around a passion they share and turn that excitement into trips to the shelf. The challenge was to create one idea strong enough to carry across stores, social and local media for an entire season, while giving shoppers a reason to buy at every touchpoint.

We created Gol con Mazola, a phased sweepstakes program that ran from November 2025 to July 2026 across key Hispanic markets. Every tactic pointed shoppers to one destination: the golconmazola.com sweepstakes. In-store, brand ambassadors and recipe demos brought the campaign to life at the shelf, supported by soccer-themed displays with QR codes and take-home cards. As the season built, local creators and geo-targeted Meta campaigns created demand before shoppers reached the aisle. For the final push, Univision radio, streaming audio, on-air personalities and live store remotes brought trusted local voices into the mix.

Gol con Mazola turned soccer passion into participation, with most landing page visitors completing a sweepstakes entry. Shopper engagement at in-store demos grew with every phase as the campaign built momentum through the season. Paid social delivered efficient traffic, creator content outperformed its viewership goals, and listeners stayed tuned through Univision’s streaming audio. The promotion rewarded winners in every phase and gave Mazola a consistent, culturally relevant presence from the feed to the shelf.